Sante Shoes – Email Marketing
€19 return for every €1 spent on email throughout the campaign
Sante Shoes is a 30 years company in the business of women shoes. It is a Greek company focusing on innovative design and highest quality, and this is the reason for having such a strong brand name in the market.
As part of their online marketing strategy, email marketing was implemented with direct messages to their customers’ database, promoting new products, and special sales, with clear target to increase the revenue per customer.
Creativity is the key
Analysis of previous campaigns identified that a creative design would generate the greatest interest and revenue.
A tailor made creative design was used, instead of the standardized template, targeting segments of customers’ database based on their purchasing profile.
AdOpt followed the entire campaign delivery process, from client briefing and content creation, to product selection and visual treatment.
The most revenue generated from a new range launch email ever!
This email marketing campaign, stands out of a coherent digital marketing strategy, that has generated significant ROI.
This case clearly states that even in traditional email campaigns, a commitment to specific goals and creativity yields outstanding results.
Cooperation with AdOpt has always been solid and effectual. From the very first days, when they started the development of our Commercial Website until the recent AdWords Campaign, AdOpt makes you feel that they have your company's best interests in mind at all times. AdOpt’s staff is friendly and helpful with anything we have requested all these years.
Clio Bourdou,
Sante Shoes, CEO
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